Category Archives: Business News

Why Storytelling Is Important In Business

By   November 13, 2019

Delivering a compelling story about your business idea or its operations is important. In the age of information, potential customers might want to know the story about your brand. Storytelling often helps to connect your business with customers’ preferences. Like other tools, storytelling is a useful business tool that delivers concise messages about the brand. These are tips that can help you build strong content for storytelling in business. 

What is Business Storytelling Technique?

Storytelling is a valuable tool that entrepreneurs use to give compelling reasons for consumers to patronize your goods and services. According to communication trainers; the context of storytelling should carry messages that inspire trust between a great brand, and customers. Also, the company’s contractors and employees need to understand the message behind your business. Generally, the technique of storytelling is using a concise message that appeals to your audience. Since most modern businesses are online, it’s important to use storytelling as a marketing tool.

How important is Storytelling in Business? 

It’s the Backbone of Any Content Marketing Strategy

Without content marketing, your business might face many drawbacks and fail to attract the right target audience. Usually, selling a product or service requires powerful content that can captivate your potential customers. Even with the word-of-mouth marketing technique, salesmen still need to convince people before there can be any patronage. Especially when the brand is new; consumers will need information about that product or service before they patronize the manufacturer. To give you an example, if you were selling accessories like phone holders for cars – then you would want to create a story about what having a phone holder means. Such as connecting with your family when watching a movie during a road trip. Or talking to a loved one driving home from work. There is nothing special about a pop socket – it’s just a piece of plastic. But when you tell the story of how parents and kids can bond over choosing cool pop sockets to take cute selfies with their dogs – then you have a story people can get around. 

Storytelling forms the foundation of every content marketing strategy. It’s important to be factual when making efforts to sell your products. Normally, the features of any product or service are used as strong selling points. With the right content marketing principles, it will be easy for customers to take the next action of purchase.

Storytelling Bring a Strong Competitive Advantage

Apart from helping customers, employees, and suppliers to understand the context of the brand, storytelling offers a competitive advantage. In business, brands that offer high value for their products are very competitive. The influence of a smart storytelling strategy in business can help companies to generate high returns on investment. Also, storytelling can boost the value of a particular brand over its competitors.

Creates Emotional Connections

Consumers often have to go through the challenges of decision-making when they see a new product. Before most customers offer their long-term loyalty to any brand, they have to be sure of its value. However, it’s easy to connect with customers’ emotions when there’s a remarkable story behind the brand. So, storytelling customers to connect with the value of a particular service or product from a new manufacturer.

Some Tips for Creating a Brand Story

Salespeople use presentation slides, numbers, data, pictures, and charts to create irresistible brand stories. With these techniques, the goal is to inspire loyalty in customers. Here are some storytelling tips that marketers use in communicating with customers.

Have Some Clear Cut Objectives

The ability to tell a great brand story is important, and you have some clear cut objectives. Usually, the parameters for crafting your business story should inspire some level of curiosity. Storytelling needs to be engaging; like a breaking news headline, and compelling like an exaggerated conversation. However, the elements of your brand story must not be deceptive because of your business reputation. Also, consumers shouldn’t have the feeling of any conflicting information. Consider these questions before establishing the context of your brand story.

  • What’s the idea, and who tells the story?
  • What the objective of your brand story?
  • What are the characters of your story?
  • What are the challenges?

Provide Solutions

In today’s world, consumers are searching for products and services that offer more value. So, your brand’s story should focus on solutions instead of some fairy tales. While conveying the right emotions, the idea of storytelling in business is to trigger relevant purchase decisions.

How an engineering consultant can help your next project

By   October 26, 2019

Projects will come as big and small and will sometimes need the assistance of outside resources. Are you confused as to know when is the right time to bring in an engineering consultant? Not sure if you can actually take on the project yourself?

Engineering consultants can be your lifesaver when you need them. If you are struggling with unfinished projects or if your organization is facing a project and there just isn’t enough time to complete it or you don’t have the resources or experience to get the job done. This is where an engineering consultant comes into play to help the job get completed. Engineering consultants specialise in many different areas; from mechanical engineering to geotechnical engineering. Depending on your needs, you may wish to find the one that is right for you.

How an engineering consultant can help your next project

Here is a list of how an engineering consultant can help your next project:

You don’t have enough time to meet a tight deadline

So, you have the right team members and you have the right software but with some scheduling conflicts, it may be a good time to bring in an engineering consultant if you have a tight deadline or overscheduled. Sometimes the burden needs to be taken off the team and let a third-party engineering consultant get the job done so you can meet the deadline and let the other team members focus on other efforts that need doing or the other areas that need more time and focus so they can also be completed on time.

Don’t have the right in-house skills or experience?

You may have taken on a new project that you just don’t have the capacities or the skills to complete. You may have thought you could get the job done and that you could get the resources fast but now you may be pressed for time and expertise. 

Whichever one you should consider hiring an engineering consultant that has the resources and expertise. Maybe you haven’t done a project like this one before and feel that you are not experienced enough. For those who are only just beginning to delve into any project, it is advised to delve

The project you have taken on needs niche experience you are lacking in

A lot of engineering projects need special niche expertise that your staff currently might not have. Engineering consultants are often focused on different details of each project which goes beyond the everyday activities. They may have done say ten projects that are more focused on predicting the different effects of water on the wear of different structured. Can this be completed by your team? Ask yourself would it help to bring in an engineering consultant that has more experience which will save you time and ensure the job is complete with the right knowledge.

You are having trouble getting the creative ideas and need new insight

Engineering consultants work on many different projects. Your company may be more focused on the same types of projects. It can be a good idea to get some fresh eyes on a project that you may have been working on for a while but not really getting anywhere.

There are many different services that an engineering consultant can do and there is no doubt they can add positivity to all the projects that you are taking on. Whether you want them to take over the project or you may just want to have an engineering consultation to get help to tackle a project. No matter whether you have a small or big project an engineering consultant will partner with you and help you to get the results you want.

The Importance of Workplace Interior Design

By   August 28, 2019

So you have just walked into your shared office space to find more paint peeling from the walls musty, stained carpets and as you go through to the staff room you find there are no clean coffee mugs and the coffee machine is blinking for a clean cycle to be done. There is no fresh milk in the fridge, so you give up on the morning coffee. As you get to your desk you see the rocky old seat that you sit in for most of the day that isn’t even the correct height for the desk, the computer keeps freezing and there isn’t one pen in the office that works. Thoughtful workplace design is so important for several reasons.

Aesthetic Workplaces Mean Happier Employees

Having an appealing and functional workplace is important for productivity and employee morale. Employees don’t have the time to be dealing with non-functioning items and appliances within the workplace. First of all, start with some colour, yellow is a happy and encouraging colour while red makes people feel passionate and what better place to put red is in the workplace. Create spaces that are modern and professional, places where employees want to work.

More Productive Employees

The structure and layout of an office is also important. If you have multiple lounges, conference rooms, and shared spaces you need to ensure they are functioning, have clean furniture and everything is in working order. This includes working pens, updated computers, designating someone to clean the coffee machine, dishwasher for the staff room and chairs that sit at the right level to avoid eye strain. Workers are not going to want to work properly if they are uncomfortable at work or are wasting time trying to fix things. The more equipped with the right working equipment your office is the more productive your employees will be. This global information services company underwent a complete office interior design fit-out that included open plan work areas, a café, lounges and teamwork areas.

office design, collaboration, teamwork

The Professional Finishes

If you are dealing with tacky furniture it is just more frustration waiting to happen. Worn and dirty furniture is very uninspiring and doesn’t offer much professionalism to the employees and even people who enter the office. You don’t want to be inviting a client into your office that has an uncomfortable dirty chair with a rocky leg. You need to maintain the professionalism within your business in order to have your business and employees thrive. It is important that your workplace design reflects your brand.

Get Rid of the Old-school Office Cubicle Design

If your office has high-walled cubicles this will greatly decrease employee moods. Promoting isolation will increase depression and an uncollaborative environment. Small barriers are fine if required but try to bring in more open space stations so employees can see more going on around them and can communicate with others easily if they have a problem or a concern. A happy environment means better business. If you are a big company, hiring an interior designer or architect to plan and deliver a new workplace design is a great idea as they are professionals in this area and will work within your budget.

Allow Personalisation

Employees like to add personalisation to their workspaces. Allow employees to add appropriate personalised items like photos and small desk plants. Having friends and family faces on the desk to see every time you sit down can be a motivator for staff knowing they are working for their family.

An employee office isn’t just a workplace but a second home. People who work full time spend more time at work than at home so ensuring the space they are in all week is a positive one is paramount. Making some aesthetic changes and upgrades to the workplace will help employees feel more comfortable and livelier so stress is reduced and productivity is enhanced.

How to Start a Music Rehearsal Studio Company

By   May 14, 2018

Beginning a music rehearsal studios company is a fantastic entrepreneurial chance, but it’s essential to plan the company in detail prior to commencing this project. We offer a friendly, comprehensive guide on the vital elements for business success in the industry.

Do you want to take your passion for music into the music rehearsal business? We tell you exactly what you want to know to begin.

 

Studio Industry Dynamics

Within the past decade, the audio sector has undergone seismic changes in supply and earnings. The promulgation of document sharing, music piracy and other questionable electronic methods have impacted the whole industry, such as recording studios, rehearsal spaces and artist earnings.

Nowadays, there are three main categories of artists interested in using music rehearsal studios:

  • Recording (and session) artists: From amateur to pro, these musicians record songs or performances for sale, distribution and content purposes.
  • Commercial Artists: Musicians who create commercials, voiceovers or alternative marketing and advertising content.
  • Hobby Artists: Often categorized as budding musicians, they may just play for fun, or they seek to expand and grow and hopefully find success in the music industry.

To ensure value is provided to customers, most rehearsal studio startups will need to cater to these three classes and possibly offer extra services like classes or sound consulting.

 

A Day in the Life Span of a Studio Startup Owner

If you are serious about beginning a rehearsal and recording studio, you probably already know about the irregular lifestyle of a studio owner. Unlike other types of small business startups, studios are not a nine-to-five, five-day per week enterprise.

As a startup studio proprietor, your workday may not begin until the afternoon or evening. Musicians are renowned for working late at evening and as nearly all of them hold day jobs. Weekends and nights could be their only chance to rehearse and record, but once again, this does not apply to all musicians as some many may work night shifts. You have to cater for as many lifestyles as you can.

Studio owners typically do everything themselves. As your session reservations grow, you might wish to consider enlisting a part-time or full-time worker, but that will not be financially viable until the company generates sufficient revenue to warrant extra employees.

For your first few weeks (or years), it is in your best interest to invest yourself full time into the business. Whenever you aren’t helping artists, you are going to be busy tackling all the other things which are involved in company ownership. Marketing, billing, accounting, janitorial, customer service – somebody must fill these functions throughout the startup period, that somebody will be you. Implementing job management software is essential to monitor your tasks and clients. The music equipment will also need regular check ups and electrical test and tagging, so make you’re the business management software has quality management capabilities to track this.

 

Greatest Music Rehearsal Studios Company Business Plans

As a startup business proprietor, you need to get a business plan you may depend on for both internal and external functions. There is evidence that overwhelmingly supports the truth that your startup cannot achieve long-term achievement with no accurate business plan.

From a company ownership standpoint, that makes business planning your first priority – rather than a job which may be delegated to the burner.

Contemplate Competition and the Local Impact They Have

Before you start the music rehearsal studios company in your region, it is vital to learn what the competition looks like. Search local listings in the location you are interested in starting up. If the chosen area as a rehearsal studio that books out frequently and has the top class equipment, you will need to re-assess your selling points. This might lead you to solidify yourself as a low-cost player, but this could lead to being perceived as cheap. It’s a fickle market. Ultimately, you need to consider if the neighborhood market and demand big enough to support another audio rehearsal studios company? Otherwise, you ought to be confident you’re doing things far better than the competition. Purchasing a location is a very costly step as well, consider looking into getting first time investment property advice. This can be of tremendous help, and assists you in calculating equity how you can budget accordingly to stay afloat.

Speak to People That Have Success in the Industry

If you’re interested in beginning a music rehearsal studios company, the next step is to learn from people that are currently in business. If you believe that your regional opponents will provide you advice, you are overoptimistic. It would be mad to allow them to educate you on the organization. But a fellow entrepreneur that has begun a music rehearsal studios company on the opposite side of the nation will be more inclined to converse with you, as soon as they realize you live far away from these and will not be sneaking their regional clients. In reality, they are generally very keen to discuss startup advice with you. If you’re persistent, it is possible to discover a business mentor who’s prepared to give you a hand.

 

Consider the extra costs

Operating a music rehearsal studios business has an enormous logistics cost, and you will need to get insured. Music equipment is not cheap, nor is soundproofing. You will also want to provide a lounge or te

a room area for customers to take breaks and relax. Bathroom facilities are a necessity, and can become costly if not properly maintained. CCTV pipeline inspections can be performed if you want to be sure that your new location is functional. If your location is susceptible to large downpours, then stormwater drain cleaning should be performed annually to reduced the risk of water damage to the property. Music equipment is dependent on electricity, and that does not mix well with water.

 

Benefits of Working with a Small Business Broker

Company owners are decision makers. The very first decision you will want to make is between starting your music rehearsal studios company from the ground up, or an acquisition. For music studios company entrepreneurs, there are lots of reasons why a buy is much more logical than the usual startup.

A skilled company broker can offer an assortment of services designed to facilitate your transition to business ownership. Best quality agents with a business track record know the principles of music studios company acquisitions and are built to make your transition into company ownership as simple as possible.

 

Do Not Rule Out Franchising

Your odds of making a success of your new small business increase if you obtain a franchise instead of doing everything. Before deciding to start a music rehearsal studios company, you might want to check out if buying a franchise may be the ideal move for you. The link below provides you with access to our franchise directory so that you can see if there is a franchise opportunity for you. You might even find something which points you in an entirely different direction.

Finding Online Discount Codes

By   May 9, 2017

It isn’t difficult to find online discount codes to save money on purchases made through an online store. In fact, it’s quite easy to locate codes for a wide variety of different stores just by doing a simple online search. Stores offer coupon codes as an incentive to encourage customers to buy their products. Online coupons are a great way to save money and be able to purchase things that are needed. For instance, when shopping for clothing online, using a few coupon codes can save the customer a significant amount of money. The money saved over a period of time can really add up. Especially in today’s economy, it makes sense to save money whenever possible.

Coupon codes make cutting down costs much easier to achieve.
The first way to search for online discount codes is to conduct an Internet search through any search engine. Simply type the store and the term coupon codes into the search engine and see what pops up. Sometimes it helps to type in a specific product or item to narrow down the choices. Sometimes the problem with using a search engine to find discount codes is that outdated codes come up in the search.
This can make finding relevant coupons online a little more difficult. However, it helps to type in a year or general date to narrow down the choices and not waste time searching through coupon codes that have already expired. If using a search engine to find these codes proves to be too confusing, or produces too many irrelevant results, it may be a good idea to use a website designed specifically for finding online coupons.

The reason a site dedicated to sharing online discount codes with the public makes the search easier is that it brings all the coupons to the customer and puts them in one convenient location. Visitors can search according to a number of different criteria, and narrow down the results to make finding the right code simple and straightforward.
Sites that collect the various coupon codes available to customers put everything in one place for ease of use. In addition, these sites usually clean expired coupons out of the system so that the only results that turn up are relevant ones. It is recommended to use these sites to simplify the process of finding discount codes in a short amount of time.
The best site online to find coupon codes is groupon.com. The website is dedicated to helping consumers find the coupons they need. They provide a large number of coupons and stores. With over 10,000 coupons and more than 4,500 stores in the roster, the site makes finding the best discounts online easier than ever.