By   November 13, 2019

Delivering a compelling story about your business idea or its operations is important. In the age of information, potential customers might want to know the story about your brand. Storytelling often helps to connect your business with customers’ preferences. Like other tools, storytelling is a useful business tool that delivers concise messages about the brand. These are tips that can help you build strong content for storytelling in business. 

What is Business Storytelling Technique?

Storytelling is a valuable tool that entrepreneurs use to give compelling reasons for consumers to patronize your goods and services. According to communication trainers; the context of storytelling should carry messages that inspire trust between a great brand, and customers. Also, the company’s contractors and employees need to understand the message behind your business. Generally, the technique of storytelling is using a concise message that appeals to your audience. Since most modern businesses are online, it’s important to use storytelling as a marketing tool.

How important is Storytelling in Business? 

It’s the Backbone of Any Content Marketing Strategy

Without content marketing, your business might face many drawbacks and fail to attract the right target audience. Usually, selling a product or service requires powerful content that can captivate your potential customers. Even with the word-of-mouth marketing technique, salesmen still need to convince people before there can be any patronage. Especially when the brand is new; consumers will need information about that product or service before they patronize the manufacturer. To give you an example, if you were selling accessories like phone holders for cars – then you would want to create a story about what having a phone holder means. Such as connecting with your family when watching a movie during a road trip. Or talking to a loved one driving home from work. There is nothing special about a pop socket – it’s just a piece of plastic. But when you tell the story of how parents and kids can bond over choosing cool pop sockets to take cute selfies with their dogs – then you have a story people can get around. 

Storytelling forms the foundation of every content marketing strategy. It’s important to be factual when making efforts to sell your products. Normally, the features of any product or service are used as strong selling points. With the right content marketing principles, it will be easy for customers to take the next action of purchase.

Storytelling Bring a Strong Competitive Advantage

Apart from helping customers, employees, and suppliers to understand the context of the brand, storytelling offers a competitive advantage. In business, brands that offer high value for their products are very competitive. The influence of a smart storytelling strategy in business can help companies to generate high returns on investment. Also, storytelling can boost the value of a particular brand over its competitors.

Creates Emotional Connections

Consumers often have to go through the challenges of decision-making when they see a new product. Before most customers offer their long-term loyalty to any brand, they have to be sure of its value. However, it’s easy to connect with customers’ emotions when there’s a remarkable story behind the brand. So, storytelling customers to connect with the value of a particular service or product from a new manufacturer.

Some Tips for Creating a Brand Story

Salespeople use presentation slides, numbers, data, pictures, and charts to create irresistible brand stories. With these techniques, the goal is to inspire loyalty in customers. Here are some storytelling tips that marketers use in communicating with customers.

Have Some Clear Cut Objectives

The ability to tell a great brand story is important, and you have some clear cut objectives. Usually, the parameters for crafting your business story should inspire some level of curiosity. Storytelling needs to be engaging; like a breaking news headline, and compelling like an exaggerated conversation. However, the elements of your brand story must not be deceptive because of your business reputation. Also, consumers shouldn’t have the feeling of any conflicting information. Consider these questions before establishing the context of your brand story.

  • What’s the idea, and who tells the story?
  • What the objective of your brand story?
  • What are the characters of your story?
  • What are the challenges?

Provide Solutions

In today’s world, consumers are searching for products and services that offer more value. So, your brand’s story should focus on solutions instead of some fairy tales. While conveying the right emotions, the idea of storytelling in business is to trigger relevant purchase decisions.